Adidas FutureCraft

I was asked by the panics (formerly Postpanic) to work on this great project for Adidas together with visionary director Fons Schiedon.

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Adidas FutureCraft is a division of Adidas and involves themselves into finding new ways of creating shoes.

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My task as the 3D generalist on this job was working closely with the director on, the complete animation previz, R&D on some of the shots and I worked on the final shots of the zoetrope.

I also worked on the shots for the new shoe types specifically, the wood, the golden scabs, the balls, and the slices  (see the still images below)