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Adidas FutureCraft

I was asked by the panics (formerly Postpanic) to work on this great project for Adidas together with visionary director Fons Schiedon.

Adidas FutureCraft is a division of Adidas and involves themselves into finding new ways of creating shoes.

My task as the 3D generalist on this job was working closely with the director on, the complete animation previz, R&D on some of the shots and I worked on the final shots of the zoetrope.

I also worked on the shots for the new shoe types specifically, the wood, the golden scabs, the balls, and the slices  (see the still images below)

Adidas Futurecraft: Video
Adidas Futurecraft: Pro Gallery
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