At the Sunderland Expo, we developed a series of high-impact 3D animations tailored specifically for large-format LED displays throughout the venue. These animations were designed not as traditional ads but as ambient visual experiences that subtly enhanced the atmosphere, reflected the local innovation theme, and engaged passersby without demanding their full attention. By using smooth motion design, forced perspective, and a consistent visual language, the content helped transform the event space into a more dynamic and memorable environment—illustrating how branded content can be both artistic and commercially effective when adapted to large public screens.